D&AD New Blood Awards
Design with Francesco Daprile
Modern cities are increasingly embracing car free city centres, and public sharing services play an important role in making this transformation successful. The city of Milan started this transformation in 2008, when ATM (Azienda Trasporti Milanese) introduced BikeMi, the city’s own public bike sharing system.Since April 2016, the service is the first world sharing service integrating normal, electric and children bikes with up to 5000 vehicles available.
Since the introduction of the service in 2008, BikeMi regularly informed its users about the quality of the air in Milan and how they contributed to make it cleaner. Hidden in monthly e-mails,
the insights were often disregarded. Therefore in re-designing the app, we wanted to give emphasis to
data: Air Quality Index, amount of CO2 saved and a chart with the cleanest areas of Milan are easily accessible through a swipe-up gesture in the home screen.The interface show personal results compared with the total users’ average. We believe that by making people feel part of a change, we can create engagement around a shared, public service.
Our design is not rooted in fashion. It’s a response to a current issue.